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Seminars

15 Jul 2010
10:30 - 11:15Ideal Home Show: Now there's a challenge
Rob Nathan is one of the smartest marketers on the block but even he must have scratched his head a little when faced with the challenge of revitalizing the Ideal Home Show.

Speaker(s)
Rob Nathan, Marketing Director, Media 10
10:30 - 11:15A picture paints a thousand words

Getting your messages heard and responded to in today's marketplace is increasingly difficult.

Even prestigious invitations can end up in the delete box.

11:30 - 12:15In a virtual world technology is king
Global markets; home offices; travelling executives; overseas offices; all means that the right technology is a must to efficiently run your business life.
11:30 - 12:15Marketing Excellence is everything
TBA
11:30 - 12:15Compromise is Crap. Why coalitions don’t work in Sales and Marketing

Talk to anyone that has worked with or for Andy Center and they will all universally agree that he is not short of an opinion or two.

12:30 - 13:15Do It Yourself

Why don't you launch your own business? How often have you thought you are busy making money for other people?


Speaker(s)
Chris Hughes, Managing Director, Brand Events
12:30 - 13:15From CRM to ERM: will technology transform the Events and Meetings industry in the same way it changed the way companies manage their customer relationships?

It’s all about relationships: with your customers, prospects, event participants, exhibitors, sponsors, speakers, etc.  

Customer Relationship Management (CRM) became a multi-billion-dollar market in just a few years because of its perfect alignment between technology and business results.

14:00 - 14:45Information is king, without it we die, long live the king!

Your audience comes to your event for two good reasons – meeting people and learning about key topics.

If they get what they want, they will come back next time - but what happens between events?

14:00 - 14:45An investor's view

Phil Soar is, by any measurement, one of the most successful exhibition organisers of all time. Phil’s, market, company, exhibition and industry analysis are second to none which ensures he is and remains ahead of the curve.


Speaker(s)
Phil Soar, Chairman
15:00 - 15:45New Exhibition Models

IT Events the first to die, the first to resurrect!

When it comes to IT shows Hugh Keeble has been there and done it. As the title of this session says, when the economy turns IT shows turn with it.


Speaker(s)
Hugh Keeble, Imago Techmedia
15:00 - 15:45Holograms that are so real you real it’s unnerving!
Audience genuinely cannot tell if these new unique holographic images are really or not!
 
Come and listen to how this new holographic technology allows you to include previously unavailable speakers, celebrities and content at your events anywhere in the world at a fraction of the cost.
16 Jul 2010
10:30 - 11:15Google Analytics - The 'must know' essentials

Google analytics gives you rich insight into your website traffic and marketing effectiveness. A leading Google Analytics expert will give a master class on finding out more about where your visitors come from and how they interact with your site.

10:30 - 11:15Marketing Campaign of the Year

LABELEXPO EUROPE won the 2010 aeo marketing campaign of the year.

Find out what was so fantastic about this marketing campaign that the industry’s leading marketers voted it the best.

11:30 - 12:15From television to sell out live show!

Paul Byrom, took a ten year old television programme, The Gadget Show, and created a exhibition that in its second year SOLD OUT!


Speaker(s)
Paul Byrom, Managing Director, Upper Street Events
11:30 - 12:15SEO: The masterclass you simply can’t afford to miss

There is a lot of rubbish talked and many a wasted pound spent on how best to achieve site engine optimization. So much so, it can be difficult to get the true facts on what’s on when it comes to SEO.

11:30 - 12:15What hasn't happended yet: the shape of digital to come
12:30 - 13:15YouTube - Reach millions with a YouTube hit
As video sharing reaches biblical proportions finding out how to have a YouTube hit could be the single most powerful marketing activity you ever undertake.
12:30 - 13:15To launch or not to launch; that is the question!
Nicola Medley is the marketing brains behind Brand Events. As a serial exhibition launcher Nicola knowledge on understanding markets and what motivates people to attend events is second to none.

Speaker(s)
Nicola Meadley, Brand Events
14:00 - 14:45Ad agencies' secrets revealed!
Accounting for over £900m of profit since 1985, over 450 brands have benefited from the immediate effects of The Brand Bucket on their business; this really is a fantastic, not to be missed, presentation.

Speaker(s)
Barnaby Wynter, Managing Partner, The Brand Bucket Company
14:00 - 14:45Pay Per Click Advertising - the most important breakthrough in our entrepreneurial world this century

Quite simply, it is absolutely essential that you are a pay per click master, period. This is a must attend seminar because the information they’re going to cover will probably be worth tens or hundreds of thousands of pounds to you.

15:00 - 15:45Mobile Marketing - The Next Big Thing
Mobile marketing is the future; mobile apps, mobile websites, web enabled mobile devices, messaging and social media targeting powerful smart phones and traditional handsets.
 
Marketers need to master mobile marketing to engage their customers, on their terms.
15:00 - 15:45Knowledge is power, research delivers knowledge

Geoffrey Dixon has been researching visitors, exhibitors and the effectiveness of live marketing for brands for longer than he cares to remember.

As the largest of a very select band research agencies that specialise in researching live marketing Geoffrey’s knowledge and insight on measuring brand health at developing a multi – touch point brand development path is second to none.

Don’t miss this opportunity to learn from the experiences of other live events brands and learn how to measure brand elasticity and brand impact in finding new revenue streams.

16:00 - 16:45Social media - How social are you!

Tom Lambregts is the Digital Marketing Manager at Earls Court and Olympia, and loves Social Media.

 

 

Awesome Exhibiting!

Leading event industry figures provide you with the ESSENTIAL GUIDE to planning your exhibition presence featuring:
 

icon setting objectives
icon the dos and don’ts of stand staff behaviour
icon the essential guide to following up show leads

More info on Awesome Exhibiting!

Show Times

 Thursday 15th July 2010
10.00 – 17.00
 Friday 16th July 2010
10.00 – 17.00