Seminars
| 15 Jul 2010 | ||
| 10:30 - 11:15 | Ideal Home Show: Now there's a challenge Rob Nathan is one of the smartest marketers on the block but even he must have scratched his head a little when faced with the challenge of revitalizing the Ideal Home Show. Speaker(s) Rob Nathan, Marketing Director, Media 10 | |
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| 10:30 - 11:15 | A picture paints a thousand words Getting your messages heard and responded to in today's marketplace is increasingly difficult. Even prestigious invitations can end up in the delete box. | |
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| 11:30 - 12:15 | In a virtual world technology is king Global markets; home offices; travelling executives; overseas offices; all means that the right technology is a must to efficiently run your business life. | |
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| 11:30 - 12:15 | Marketing Excellence is everything TBA | |
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| 11:30 - 12:15 | Compromise is Crap. Why coalitions don’t work in Sales and Marketing Talk to anyone that has worked with or for Andy Center and they will all universally agree that he is not short of an opinion or two. | |
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| 12:30 - 13:15 | Do It Yourself Why don't you launch your own business? How often have you thought you are busy making money for other people? Speaker(s) Chris Hughes, Managing Director, Brand Events | |
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| 12:30 - 13:15 | From CRM to ERM: will technology transform the Events and Meetings industry in the same way it changed the way companies manage their customer relationships? It’s all about relationships: with your customers, prospects, event participants, exhibitors, sponsors, speakers, etc. Customer Relationship Management (CRM) became a multi-billion-dollar market in just a few years because of its perfect alignment between technology and business results. | |
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| 14:00 - 14:45 | Information is king, without it we die, long live the king! Your audience comes to your event for two good reasons – meeting people and learning about key topics. If they get what they want, they will come back next time - but what happens between events? | |
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| 14:00 - 14:45 | An investor's view Phil Soar is, by any measurement, one of the most successful exhibition organisers of all time. Phil’s, market, company, exhibition and industry analysis are second to none which ensures he is and remains ahead of the curve. Speaker(s) Phil Soar, Chairman | |
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| 15:00 - 15:45 | New Exhibition Models IT Events the first to die, the first to resurrect! When it comes to IT shows Hugh Keeble has been there and done it. As the title of this session says, when the economy turns IT shows turn with it. Speaker(s) Hugh Keeble, Imago Techmedia | |
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| 15:00 - 15:45 | Holograms that are so real you real it’s unnerving! Audience genuinely cannot tell if these new unique holographic images are really or not! Come and listen to how this new holographic technology allows you to include previously unavailable speakers, celebrities and content at your events anywhere in the world at a fraction of the cost. | |
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| 16 Jul 2010 | ||
| 10:30 - 11:15 | Google Analytics - The 'must know' essentials Google analytics gives you rich insight into your website traffic and marketing effectiveness. A leading Google Analytics expert will give a master class on finding out more about where your visitors come from and how they interact with your site. | |
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| 10:30 - 11:15 | Marketing Campaign of the Year LABELEXPO EUROPE won the 2010 aeo marketing campaign of the year. Find out what was so fantastic about this marketing campaign that the industry’s leading marketers voted it the best. | |
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| 11:30 - 12:15 | From television to sell out live show! Paul Byrom, took a ten year old television programme, The Gadget Show, and created a exhibition that in its second year SOLD OUT! Speaker(s) Paul Byrom, Managing Director, Upper Street Events | |
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| 11:30 - 12:15 | SEO: The masterclass you simply can’t afford to miss There is a lot of rubbish talked and many a wasted pound spent on how best to achieve site engine optimization. So much so, it can be difficult to get the true facts on what’s on when it comes to SEO. | |
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| 11:30 - 12:15 | What hasn't happended yet: the shape of digital to come | |
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| 12:30 - 13:15 | YouTube - Reach millions with a YouTube hit As video sharing reaches biblical proportions finding out how to have a YouTube hit could be the single most powerful marketing activity you ever undertake. | |
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| 12:30 - 13:15 | To launch or not to launch; that is the question! Nicola Medley is the marketing brains behind Brand Events. As a serial exhibition launcher Nicola knowledge on understanding markets and what motivates people to attend events is second to none. Speaker(s) Nicola Meadley, Brand Events | |
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| 14:00 - 14:45 | Ad agencies' secrets revealed! Accounting for over £900m of profit since 1985, over 450 brands have benefited from the immediate effects of The Brand Bucket on their business; this really is a fantastic, not to be missed, presentation. Speaker(s) Barnaby Wynter, Managing Partner, The Brand Bucket Company | |
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| 14:00 - 14:45 | Pay Per Click Advertising - the most important breakthrough in our entrepreneurial world this century Quite simply, it is absolutely essential that you are a pay per click master, period. This is a must attend seminar because the information they’re going to cover will probably be worth tens or hundreds of thousands of pounds to you. | |
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| 15:00 - 15:45 | Mobile Marketing - The Next Big Thing Mobile marketing is the future; mobile apps, mobile websites, web enabled mobile devices, messaging and social media targeting powerful smart phones and traditional handsets. Marketers need to master mobile marketing to engage their customers, on their terms. | |
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| 15:00 - 15:45 | Knowledge is power, research delivers knowledge Geoffrey Dixon has been researching visitors, exhibitors and the effectiveness of live marketing for brands for longer than he cares to remember. As the largest of a very select band research agencies that specialise in researching live marketing Geoffrey’s knowledge and insight on measuring brand health at developing a multi – touch point brand development path is second to none. | |
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| 16:00 - 16:45 | Social media - How social are you! Tom Lambregts is the Digital Marketing Manager at Earls Court and Olympia, and loves Social Media.
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Leading event industry figures provide you with the ESSENTIAL GUIDE to planning your exhibition presence featuring:
setting objectives
the dos and don’ts of stand staff behaviour
the essential guide to following up show leads
More info on Awesome Exhibiting!
Show Times
| Thursday 15th July 2010 10.00 – 17.00 | |
| Friday 16th July 2010 10.00 – 17.00 |
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