Exhibition Organiser Stream

Running across both open days, the ‘Brilliant Speaker Showcase’ sees leading senior organisers conveying the secrets behind their recent successes. From outstanding marketing achievements, to launching businesses, to cloning shows, to attracting / seeking investment; the best advice, from the best advisers is there for your taking!

Thursday 15th July

10.30 - 11.15	Ideal Home Show: Now there's a challenge Rob Nathan, Marketing Director, Media 10 Rob Nathan is one of the smartest marketers on the block but even he must have scratched his head a little when faced with the challenge of revitalizing the Ideal Home Show.
11.30 - 12.15	Compromise is Crap. Why coalitions don’t work in Sales and Marketing Andy Center, Chief Executive, CloserStill Media Talk to anyone that has worked with or for Andy Center and they will all universally agree that he is not short of an opinion or two.
12.30 - 13.15	Do It Yourself Chris Hughes, Managing Director, Brand Events Andy Center, CloserStill Media Damian Norman, Managing Director, VOS Media Why don't you launch your own business? How often have you thought you are busy making money for other people?
14.00 - 14.45	An investor's view Phil Soar, Chairman, CloserStill Investments Phil Soar is, by any measurement, one of the most successful exhibition organisers of all time. Phil’s, market, company, exhibition and industry analysis are second to none which ensures he is and remains ahead of the curve. This goes someway to explaining why and how Phil is so successful in buying and selling businesses
15.00 – 15.45	New Exhibition Models Hugh Keeble, Managing Director, Imago Techmedia and Board Member of EasyFairs IT Events the first to die, the first to resurrect! When it comes to IT shows Hugh Keeble has been there and done it. As the title of this session says, when the economy turns IT shows turn with it.

Friday 16th July

10.30 - 11.15	Marketing Campaign of the Year Michael Hatton, Group Communications Manager, Tarsus Exhibitions Ltd LABELEXPO EUROPE won the 2010 aeo marketing campaign of the year. Find out what was so fantastic about this marketing campaign that the industry’s leading marketers voted it the best.
11.30 - 12.15	From television to sell out live show! Paul Byrom, Managing Director, Upper Street Events Paul Byrom, took a ten year old television programme, The Gadget Show, and created a exhibition that in its second year SOLD OUT!
12.30 - 13.15	To launch or not to launch; that is the question! Nicola Meadley, Brand Events Nicola Medley is the marketing brains behind Brand Events. As a serial exhibition launcher Nicola knowledge on understanding markets and what motivates people to attend events is second to none.
14.00 - 14.45	Ad agencies' secrets revealed! Barnaby Wynter, Managing Partner, The Brand Bucket Company Accounting for over £900m of profit since 1985, over 450 brands have benefited from the immediate effects of The Brand Bucket on their business; this really is a fantastic, not to be missed, presentation.
15.00 - 15.45	Knowledge is power, research delivers knowledge Knowledge is power, research delivers knowledge Geoffrey Dixon, Managing Director, Vivid Interface Geoffrey Dixon has been researching visitors, exhibitors and the effectiveness of live marketing for brands for longer than he cares to remember. As the largest of a very select band research agencies that specialise in researching live marketing Geoffrey’s knowledge and insight on measuring brand health at developing a multi – touch point brand development path is second to none.